For FreshJax, we built a visual identity that reflects both the brand’s organic roots and its joy-for-flavour promise. The design leads with crisp product visuals and bold flavour cues so shoppers immediately sense what the seasoning will bring to the table.

Clean typography and clear benefit messaging make the labels and listings easy to scan, while structured spacing keeps the experience effortless. Ingredient highlights, mission statements and community impact elements were placed to create a smooth flow that feels honest and engaging.

The result is a look that’s warm, balanced and aligned with FreshJax’s commitment to quality food and real impact.